The news is one of the most popular categories on the web. Millions of people are seeking for some recent information, concerning events that happened before. All of them are visiting the news sites – the volume of traffic in this niche is amazing. But if you run a news site, you still face some difficulties with monetizing it.
One of the main problem, which news sites face with is a lack of focus. The majority of visitors doesn’t pay enough attention to the sidebars of these websites – they simply look through the headings and read the text shortly. The duration of an average session of each visitor is not so high, that’s where the problem comes. It results in having small earnings with a pretty popular project. What is the probable solution for this?
The first thing you should do is analyzing the behaviour of your visitor. Google Analytics is the best tool to do it. You should simply set up Analytics code and gather some data, showing the way your visitor behaves. It may help you define, which type of news are the most viewable; which of them are read by the visitors, and which are ignored; find some strategy to create more engaging content, using the received information.
After this, you should think well. Is Adsense your best solution, or maybe you should try teasers? Or you should try making your ads block less visible? Make several experiments and see, what is the most effective approach to earning with Adsense, using your news site.
There are many popular websites, related to some hobbies. They may be quite popular if this website’s owner is really interested in the topic of this project. It may become even something better than the usual website, growing its own community and a constant audience.
However, popularity still doesn’t guarantee high income from Adsense, as well as from any other source. It’s not a secret that hobby-related web sites are difficult in monetization, especially if the topic of the project is pretty specific. Sometimes people, visiting such communities, don’t pay attention to the Adsense banners, what leaves the website owner with no earnings. So, how can you monetize your hobby site better?
First of all, we should mention that these advices may suit for any kind of project you run. The best solution that you can have for making money is selling something. Is your project related to fishing? Then sell fishing accessories. Do you have a community of joggers? Sell accessories for running. Find goods that may be interesting for your audience and start reviewing them. In this case, Adsense blocks would look more naturally and will be much more useful.
If Adsense brings no good results, you still can try any other ways to monetize your website. For example, putting some affiliate links into the posts on your blog will bring you some customers and a commission for each sale. Or you can start your own online shop, making money as a seller.
The key thing for increasing your earnings in this way is experimenting. Try something new, compare the results and get more money!