How to predict the popular keywords for your website? (Part 1)

Each webmaster knows how it can be difficult to search for the new, trendy and actual keywords with a low level of competition. Most of the niches are taken already; and those, which are still available to get in, in most cases, are not so perspective, as we’d like to. So, we should use any available trick in order to get some fruitful keywords. Here we’d like to present a couple of them for you.

1.Google Trends

It’s not the secret, that Google has already launched a tool, that follows the most popular trends on the web. It shows, which topics were the most ‘hot’ on the web, depending on the date and the country. The only thing, you still need to do is gather some semantic core for some ‘tasty’ niche and to launch the website. Google Trends show popular things at the particular moment or in the past, but you can also predict, which of them will be still demanded in future. For example, it can be something like the launch of a new service or the start of new mobile phone sales.

2.Sport/political/entertaining events

Another way for searching the perspective niche is looking at the calendar of events. For example, some country’s referendum, elections or debates, either as new film launching, can be the great topic for your website. You can start doing SEO for it for couple of years before, in order to get some traffic in the future. Such tactics can be applied to any kind of event as well.

Watch some next interesting tips for good niche searching in our next article.

Plan keywords for your website with Keyword Planner

Each website has the semantic core – a set of keywords, which are used for its content. We can also call it as a topic of any website.

If the owner is going to monetize his website, he puts Google Adsense code on its pages and gets income from visitors clicking his ad blocks. Naturally, the price per each click differs, depending on the CPC (the cost-per-click value). It can differ either from page to page, or depending on the ad unit. However, the biggest impact on the CPC parameter is made by the keywords, presented on a page.

This fact gives an opportunity to the website owner to increase the price of click on ads with adding some high-paid keywords. How can we find such ones? Right, with the help of Google Adwords Keyword Planner!

It’s a free service, provided by Google, which can definitely help us to find the most high-paid keywords and use them for our content.  Of course, they must be relevant to the whole topic of our resource and should look ‘organically’ on the page of our website.

In order to gain bigger profits from your website, plan keywords with Keyword Planner! This tool can advise you, which KWs are more valuable and, consequently, more profitable for you. Than start creating a proper content for them! It will make your website interesting and useful platform for your visitors. Yes, and this will also increase your earning from Adsense as well.

Long keywords in Adsense

As we know, there are different types of keywords on the web. All of them can be divided either according to its topic or according to its length and the number of words included. This article will concern the second classification – we’ll research the length of keywords as a key factor to their level of competition and the price of a click.

So, first we’d like to say, that there are either long-tail keywords (like, for example, ‘where can I buy an ice-cream?’) or a short-tail ones (like ‘ice-cream’). It’s obvious, that the density of the first one differs from the density of the second. It is explained simply by the difference of number of people, who searched for each of the phrase. As the result, the popularity, the number of traffic and the competition in both of the niches are absolutely different.

It’s possible to say, that long-tail keywords are easier to work with, than the short-tail ones. Webmasters state, that it’s easier to optimize a webpage for some long phrases, than for some short ones. So, if you’ve just launched the website, it’s better for you to aim on the long keywords niches.

However, the competition can be also differ, if we are talking about some ‘hot’ long-tail KWs. For example, a visitor, who searches for ‘buy iphone 6s new york’ costs much more than the person, who googles ‘iphone’. The reason is in the relevance – those visitors, who search for the general form of keyword, are monetized worse than the user, who is going to do some certain action. So you should mind it if you are doing SEO for your website.

Looking for the ‘hottest’ keywords for your website

As we know, it’s not so simple to find the perfect high-paid keywords for our project in order to fill it with the proper content. Most of the known ‘hot’ niches with low competitiveness and high cost-per-click have already become much more competitive, than it was before. That’s why any webmaster should take care of the right keywords set for his website. Here are some tools, which can help you do that.

Google Adwords Keyword Planner

The first one, which is, probably, the most popular service in the world, is a Google Adwords tool, called Keyword Planner. It shows several characteristics, including the density of keyword searches, the average CPC and the level of competition in the niche. Planner can also give you some suggestions about your future content and its niche. That is the public solution, so be ready, that your competitors use it as well.

Market Samurai

One more famous tool for keywords niche research is Market Samurai. It has the same principle of work, as Adwords Keywords Planner (and, frankly speaking, it has the same features). It’s a desktop program, which is much more convenient to use, – that’s the only significant argument. Besides, this software is not free, so that it’s not available for everyone.

WordTracker

That is one more paid service, which also has same functions, as the Google Planner. The difference is in its opportunities and functionality (it’s a little bit wider, than Google’s free service.