Keywords are a powerful tool, which is used by Google for different purposes at the same time. First of all, they let the search engines to define more or less relevant content and form some kind of search results page with the proper links from top to the end of a screen. The second role of keywords is played in advertising. They are also used to look for relevant ads to be shown on the pages of different websites.
Either publishers or webmasters use keywords for their purposes – to get more relevant traffic for their websites or landing pages. Each of them understands that keywords can bring them some profits if used wisely.
Whether you are a webmaster or a publisher, you should not waste an opportunity to waste your opportunity to gain more traffic and earnings as well! Use some free tools, provided by Google in order to help businesses. Adwords Keyword Planner is one of such tools.
It’s pretty easy-to-use, but, at the same time, it’s a very powerful tool, which has different functions. First of all, a keyword planner can show you the estimated amount of traffic, which can be brought to your page, if it takes the first place in SERP for some proper keywords. Than we can consider a Planner showing some estimated CPC for the given keywords. It’s a maximum cost for each visitor for a publisher and an estimated earning for one click for webmaster.
Besides, Planner can give you some ideas for other related keywords. Using them, you can create more content for your site and, as a result, to gain more traffic.
As we know, there are different types of keywords on the web. All of them can be divided either according to its topic or according to its length and the number of words included. This article will concern the second classification – we’ll research the length of keywords as a key factor to their level of competition and the price of a click.
So, first we’d like to say, that there are either long-tail keywords (like, for example, ‘where can I buy an ice-cream?’) or a short-tail ones (like ‘ice-cream’). It’s obvious, that the density of the first one differs from the density of the second. It is explained simply by the difference of number of people, who searched for each of the phrase. As the result, the popularity, the number of traffic and the competition in both of the niches are absolutely different.
It’s possible to say, that long-tail keywords are easier to work with, than the short-tail ones. Webmasters state, that it’s easier to optimize a webpage for some long phrases, than for some short ones. So, if you’ve just launched the website, it’s better for you to aim on the long keywords niches.
However, the competition can be also differ, if we are talking about some ‘hot’ long-tail KWs. For example, a visitor, who searches for ‘buy iphone 6s new york’ costs much more than the person, who googles ‘iphone’. The reason is in the relevance – those visitors, who search for the general form of keyword, are monetized worse than the user, who is going to do some certain action. So you should mind it if you are doing SEO for your website.