The experienced webmasters state that your revenue with Adsense can differ if you customize your ads appearance. That’s why you should always keep on experimenting with the settings in order to find the perfect solution. In this article we’ll describe some basic strategies, which can make your ad more clickable and profitable as well.
- Image or text
The most popular question, which arises before any webmaster, is whether we should switch our advertising to banner image or to the text format in order to gain better financial results.
As experiments show, everything depends on the niche of your website, the keywords that are used and the design of the ads image. Sometimes this strategy works well. We can advice you to enable both banner and text-links ads in order to increase your potential earnings.
- Website elements imitation
One more example of the successful Adsense trick is a button imitation. This technique is used for different file sharing websites, where the user is proposed to download some digital content. The Adsense block is placed in the center of the page, so that the user thinks he should click it in order to get his file. Using this trick, you should be sure that you don’t break Google Adsense rules.
- A ‘Wait’ page
One more interesting strategy is a ‘Wait for 30 seconds’ page with Adsense creation. It can be also used in case you work with some file sharing platform or so, when a banner or a link is demonstrated to the user.
You can use many others tricks in order to increase your Adsense earnings. But you need to learn some basic rules of the system first, in order to avoid your account suspension.
Google Adsense provides each webmaster for the set of tools, which allow him to manage his projects in details. One of such tools is the management of advertisers. It allows each webmaster to control, which adverts will be shown on his website. There can be several ways to use it.
Get rid of competitors!
Google Adsense can be used by your competitors widely. That’s a well-known strategy, which is based on the demonstration of the competitors’ ads on the page of your website. Of course, it’s a good way for them to promote their services among your clients and, on the other hand, it’s your risks to lose clients as well. Adsense has a solution for this issue. You can deny showing your competitors’ websites on your site, so that they won’t be able to get your visitors.
Choose the most generous advertisers
Another way to use Adsense service for control of the advertisers is to deny those, who make the lowest bids and pay to you the minimal prices. You should check your revenues statistics in order to detect, which advertisers pay you the least. After this you can add their accounts to the special filter and to exclude them from your ads feed. Consequently, only the most generous companies with the highest prices for click will be left!
The filter for your advertisers can be a powerful tool for improving your earnings. It can also protect your business if you set it to deny your competitors. All you need is just an analysis of your statistics in order to get the proper information. All the rest is up to Adsense.
One of the greatest advantages of Google Adsense is its universal approach to advertising on the web. Though it has some strict rules and different regulations, this service also gives us some freedom, which is presented, for example, by different design of an ad unit. You have the full right of choice of how the advertisement on your website will look like and how it will be seen by the visitor.
Some experienced Adsense users state that your earnings will definitely depend on the design of your ad unit. It’s not some plain theory – this fact has been proven thousands of times. If you make your ads unit good-looking one, it will bring you a lot.
What do I mean under ‘good-looking’? It means, that the user should not know that he is clicking Adsense ad unit. This can be achieved by several strategies, but the main one is the ‘masking’.
You’ve probably already noticed such an approach on different website. It’s realized as the imitation of website menu by the proper design of an ad. For better understanding of how it works, you’d better research some ‘Adsense-optimized designs’ on Google. They can show you, what this trick means.
Remember: your main task is to make user believe that he is clicking some useful website link, but not an advertising. Your website should be relevant for this (first) and your ad unit text design must be the same, as your inner website design is.
The experienced webmasters, who work with Adsense, have a theory. They claim that you can earn money on your website only in case you understand the psychology of user, his motivation for some certain behavior. You should look at your website with a 3rt-person’s eyes in order to realize, what you are doing and why. However, such an approach can make your online-page much more profitable. Here is what it means.
First of all you should take care of the place on your website, where you’d like to paste your Adsense code on. That is the part of your page, which is most seen by a user, who comes here at first. For example, you should pay attention to the places for ad units on Google Search page. They are left top corner of subheader and a sidebar. You can use these places as well, in order to start testing the profits from your ads.
One more important factor is the format of ad. It can be whether dynamic banner or a static text – it depends on the content of your website and on its design. You can choose to show either both of ad units types, or some certain one. Such experiments can show you, which type will bring you more profits.
After you’ve launched Adsense ad on your website, you can move on and add some new ad units or change the format of installed ones. All these experiments will show you, which decision was more profitable than the others. You can use this experience for your next Adsense websites too.