Just like any other affiliate network, Google Adsense has its own rules and requirements for the publishers’ websites. If any of them doesn’t meet them, the program can ban the site and stop such a publisher’s activity. In order to avoid these troubles, you should follow some simple rules. Let’s discuss them here, in this article.
The first that Adsense pays attention to is the age of the websites. The programme doesn’t accept projects that are less than 6 months old. New websites can hardly get a high volume of traffic, it’s an obvious thing. So this rule allows filter them away. Only aged projects with some trust level are allowed to participate in the program.
The second requirement that is also important for Adsense is content. Google doesn’t accept sites with a single page; it also can ban projects with not enough text and data on the pages. Another important thing is the uniqueness of the content: the websites with copypasted texts aren’t allowed to participate as well.
Actually, there are many other requirements and limitations, set by Adsense. Any person who wants to work with this program and make money with her sites should follow them. In order to know all this information, some of the Google’s guidelines should be read before you apply to Adsense. There are so many restrictions on the content or rules for implementing the ads blocks, which should be followed by you! You should learn more about them before you start making money.
As we have already mentioned in the previous articles, Adsense has its own restrictions, rules and requirements that should be followed by the publisher. In this article, we would like to point your attention to the problem of ad placement in Adsense.
Placing the ads block on your website is extremely important: it influences the click rate of your website and the earnings you get. Let’s say, if you place your ads successfully, your visitors won’t detect it, thinking that they click the menu of your website. But masking your ads and implementing them into your project’s design isn’t that easy. Several experiments should be made before you understand the way you can make your ads look organically and naturally.
Meanwhile, you can change the location of your ads as you wish, Google has some ad placement policies that you should mind. For example, there is a group of restrictions, related to avoiding accidental clicks, made by a visitor. According to them, the publisher shouldn’t encourage his website’s visitors to click ads, as well as he shouldn’t draw visitor’s unnatural attention to ads. For example, creating a flashy border for the ads block, or putting some giant arrow, pointing ad blocks, aren’t allowed.
Google prohibits putting ads under the misleading headings, which may attract the user. For example, it may be the headings, like: “More information:”, or “Helpful articles:”, etc. A person may think that she will be transferred to some informational page, but not a partner’s project. That’s why headings: “Sponsored Links” or “Advertisement” are acceptable only.