Ad placement policies in Adsense (Part 2)

We continue telling more about the ad placement policies in Google Adsense. In order to avoid the unnatural clicks, the program doesn’t allow stimulating the visitor to make any clicks. For example, such signs as: “Help us” or “Support our project”, placed near the block of ads, aren’t allowed.

Another restriction relates to the images on your website. It’s not allowed to create images, making a user think that the image is related to the ads offering, in order to increase the clickability of this ads. This is a rude violation of Adsense rules that may result in a ban.

When designing your website and implementing Adsense, you should also remember about some rules. The first one is that ads can’t go before the site content. Making a visitor see your ads first and then the content is a violation of the rules. In this case, users can make some unnatural clicks, which won’t be converted by the advertiser.

Google Adsense also prohibits offering any compensations for the visitor for making clicks. Rewards for ‘clicking the banner’ or any other type of activity violate Adsense rules. They result in unnatural clicks and a ban for your account.

You should also be careful with putting the ads on the specific, empty pages. For example, the ‘404 error’ page may be a good place for your ads, due to its emptiness, but Adsense won’t like it. It makes the user believe that it’s the actual content of this page, which will result in the irrelevant clicks as well.

Ad placement policies in Adsense (Part 1)

As we have already mentioned in the previous articles, Adsense has its own restrictions, rules and requirements that should be followed by the publisher. In this article, we would like to point your attention to the problem of ad placement in Adsense.

Placing the ads block on your website is extremely important: it influences the click rate of your website and the earnings you get. Let’s say, if you place your ads successfully, your visitors won’t detect it, thinking that they click the menu of your website. But masking your ads and implementing them into your project’s design isn’t that easy. Several experiments should be made before you understand the way you can make your ads look organically and naturally.

Meanwhile, you can change the location of your ads as you wish, Google has some ad placement policies that you should mind. For example, there is a group of restrictions, related to avoiding accidental clicks, made by a visitor. According to them, the publisher shouldn’t encourage his website’s visitors to click ads, as well as he shouldn’t draw visitor’s unnatural attention to ads. For example, creating a flashy border for the ads block, or putting some giant arrow, pointing ad blocks, aren’t allowed.

Google prohibits putting ads under the misleading headings, which may attract the user. For example, it may be the headings, like: “More information:”, or “Helpful articles:”, etc. A person may think that she will be transferred to some informational page, but not a partner’s project. That’s why headings: “Sponsored Links” or “Advertisement” are acceptable only.