WordPress is the most popular blog platform in the world. It’s used by millions of people due to its flexibility, simplicity and functionality. No need to say that many blog owners ask about the possible ways of monetization for their projects, using Google Adsense. In this article, we’d like to tell more about this.
No need to know programming language
If you think that for inserting Adsense into your blog, the programming language is necessary, you are wrong. There are so many online tools for combining your project with the most popular ads network, ran by Google, that even the person without any special skills can do that.
However, the ways that you can insert ads into your blog are quite numerous. For example, you can use a special plugin, or make some changes in the settings; or you may edit your theme, inserting the shortcode, provided by Google. Everything depends on the place, where you’d like to show your ads for the visitors.
Picking the right plugin
The simplest way to insert ads into the blog is using the plugin. There are thousands of them, presented in the WordPress plugins directory. The majority of them are free; while some offer a ‘Pro’ version that has a wider functionality than the basic one. For finding the right plugin you should enter ‘adsense’ into the search bar at the plugins directory. The rating of the plugin will help you choose the best one. Sometimes it’s worth trying several products, in order to see the difference between them.
The news is one of the most popular categories on the web. Millions of people are seeking for some recent information, concerning events that happened before. All of them are visiting the news sites – the volume of traffic in this niche is amazing. But if you run a news site, you still face some difficulties with monetizing it.
One of the main problem, which news sites face with is a lack of focus. The majority of visitors doesn’t pay enough attention to the sidebars of these websites – they simply look through the headings and read the text shortly. The duration of an average session of each visitor is not so high, that’s where the problem comes. It results in having small earnings with a pretty popular project. What is the probable solution for this?
The first thing you should do is analyzing the behaviour of your visitor. Google Analytics is the best tool to do it. You should simply set up Analytics code and gather some data, showing the way your visitor behaves. It may help you define, which type of news are the most viewable; which of them are read by the visitors, and which are ignored; find some strategy to create more engaging content, using the received information.
After this, you should think well. Is Adsense your best solution, or maybe you should try teasers? Or you should try making your ads block less visible? Make several experiments and see, what is the most effective approach to earning with Adsense, using your news site.
There are many popular websites, related to some hobbies. They may be quite popular if this website’s owner is really interested in the topic of this project. It may become even something better than the usual website, growing its own community and a constant audience.
However, popularity still doesn’t guarantee high income from Adsense, as well as from any other source. It’s not a secret that hobby-related web sites are difficult in monetization, especially if the topic of the project is pretty specific. Sometimes people, visiting such communities, don’t pay attention to the Adsense banners, what leaves the website owner with no earnings. So, how can you monetize your hobby site better?
First of all, we should mention that these advices may suit for any kind of project you run. The best solution that you can have for making money is selling something. Is your project related to fishing? Then sell fishing accessories. Do you have a community of joggers? Sell accessories for running. Find goods that may be interesting for your audience and start reviewing them. In this case, Adsense blocks would look more naturally and will be much more useful.
If Adsense brings no good results, you still can try any other ways to monetize your website. For example, putting some affiliate links into the posts on your blog will bring you some customers and a commission for each sale. Or you can start your own online shop, making money as a seller.
The key thing for increasing your earnings in this way is experimenting. Try something new, compare the results and get more money!
It’s not a secret that Adsense is an international program. It means that you can earn with this network even if you have the non-English website. For example, launching Russian site, you will get some visitors from this region. As a result, you will get some clicks and make some money as well. But are the earnings comparable to the money, made with English project? We don’t think so.
In general, the most top-paying countries in Adsense are the USA, the UK, Australia, New Zealand, and Canada. All of these regions are English-speaking; that’s why the owners of the sites with articles in English may benefit. Then the European sites come. Ads in German, French or Italian may bring some money too, but the cost of the click, as a rule, is lower. Finally, the third-world countries come. Even such English-speaking countries, as India or Nigeria, are less popular among the Adsense advertisers. That’s why this traffic costs much less – clicks from these countries may bring you $0.01-0.04. So, the question arises: is it possible to make real money with this traffic?
Actually, Adsense is a multinational program. It unites publishers and advertisers from different countries, making it possible to earn money with your sites in any region of the world. But a number of earnings, as well as the cost of living, varies. $100 in the USA is not equal $100 in India; that’s why the cost of each click is different. The population is much richer in the USA, Canada or Australia than in other countries in the world. That’s why advertisers are more interested in this traffic.
When you do earning with Google Adsense, you should always think well about the keywords, you are oriented on. They are something like a strategy for your website, which allows bringing more visitors to your project.
Many webmasters target on some low-competition keywords, in order to get higher positions in Google and, at the same time, to increase the number of visitors they have. However, if we are talking about earning with Adsense, it’s not such a good strategy. Here is the answer.
Google Adsense has such an important value, which influences your earnings greatly, as a cost per click. It shows, how much money you will earn per each click, made on your ads. So, multipliyng this value the number of clicks allows getting the actual amount of money you earn.
If you target some low-competitive keywords, your CPC, just as your income, may differ.
That’s why a lot of professional marketing specialists advise looking for the keywords with a big number of advertisers. It would then mean, that that the clicks on the ads, shown in the SERP for these keywords, a paid well. But how to find such niches?
Google will help you! Turn off your ad blocker plugin (if you are using such one at the moment) and type the keywords you have in the Google search. If you see any sponsored links in the top of a page, you may be sure, that the niche you are aiming has some perspective to work for. It guarantees profits from your website in the future.
As we know, Google Adsense allows turning both text ads only and the rich media (banner & images) as well. However, the user is offered to choose, whether he wants to see all kind of ads on his website, or just some one certain type. In this article we’d like to discuss this question – which kind of advertising is preferred for the higher earnings on your project.
There are several common opinions. The first one, for example, claims, that you can earn more, if you mask your Adsense sponsored links to the design of your website. For examle, you pick such kind of ads design, which imitates your navigational menu, which makes your user sure, that he still surfes your website. As a result, he isn’t afraid of clicking the links (though he would ignore the banner, realising, that it’s just an advertising).
There is also another approach. According to this, you should better choose an option of showing both text and image ads. The explanation for such a choice is simple: a system chooses, which type of ads will be shown next, according to the bid of advertisers. That’s why more expensive ads will be shown.
This strategy, as many blogers say, is a more profitable. It either brings you the most expensive clicks, or allows your user click attractive banners as well.
In our mind, you should choose the option according to the type of the website you work with. Howeover, the best advise ever is experimenting and trying different solutions, watching the results.
Some new users, who start working with Adsense network face one common problem. They think, that each cent matters, trying to gain $100 as faster as possible. As a result, these people do some ‘bad things’, which can bring some bad consequences. We are going to discuss this issue more in this article.
Have you ever heard of being banned in Adsense from some of your freinds? Maybe, you faced this problem yourself? Google Adsense bannes users for their rules’ violation, and the ban is applied forever – nobody can retrieve your account. That’s why it’s so important to follow Adsense guides, in order to avoid such situation.
One of the most common reason for being blocked in Adsense is fake clicks. They may be done by a webmaster or his frineds, which were asked by him. These clicks increase your account balance, bringing there a couple of dollars, but they create a risk of loosing the whole account as well. That’s why this article with such a warning may be useful for you.
If you think, that Google won’t track these clicks and everything will be fine – you are wrong. This system is constructed in such way, that it ‘knows’, whether it’s a real human, interested in the information behind the sponsored link, or just a person, who is asked to click.
As a result, if the system notices several clicks of your account, it leads to you permanent ban. So take care.
Google Adsense’s minimum amount of money to withdraw, according to the rules of the network, is equal to $100. It’s a well-known fact; that’s why each new member of Adsense, especially if he has just started his blog recently, dreams of earning this first hundred as faster, as possible. It allows withdraw the money and get the check. However, as the experienced bloggers claim, this first $100 is the most difficult-to-be-earned. Why is that?
The explanation for this fact is pretty simple. When you start earning with Adsense, in most cases you get the pure, unpopular website with 10 articles and zero visitors. Obviously, it brings no clicks for your ads and no cash to your bank account.
The time goes, and your blog gets some visitors. The number of clicks increases, and some first cents get on your balance. The ads earns your first dollars.
However, moving from, let’s say, $2.41 on your balance to $100 is pretty difficult. If your blog is new, you have no enough visitors to make enough clicks. As a result, you slowly move to $10, $12, $15 and so on. It takes long months, or even couple of years, to receive your first paycheck. But then things go faster.
The experienced bloggers (like the author of DailyBlogMoney, for example) confirm this statement. Most of them start earning slowly, showing their patience and hard work, in order to get the first $100. But with time the popularity of a blog grows, and the numbers grow faster as well.
Many people, who are new to Adsense, have a common question. It relates to the amount of content you should post on your website, in order to get some cash from this. Naturally, each webmaster wants posting less content (due to the time and money expenses, connected with this). At the same time, each website owner wants to get more profits, so that’s how the question arises. We tried to analyse some facts, in order to find an answer.
So, why bigger article is better, than the smaller one? SEO is the first thing, which benefits from writing a big post. Under the ‘big’ an article, containing 600-700 words is meant. More words allow posting more keywords inside the text, leaving it natural still. At the same time, if you post several keywords in a row in one sentence – it will look terrible. Mixing KWs with other parts of your article will improve your website.
The place for ads is another benefit from writing big posts. Let’s say, if you insert 3 banners on one page, you should ‘mix’ them with text, in order to make it look natural. The more content you have – the more space for banners is available. As a result, it increases the chance, that a visitor will click your ads, bringing you some cash.
Besides the mentioned above facts, big articles may be more interesting for your visitors. If we are talking about really precious content, your visitors will be glad to read it.
In the previous articles we’ve already mentioned some important factors, that influence the amount of money, you earn with Adsense. CPC, your niche competitivness, the number of visitors you have and so on. In this article we’d like to talk about another important thing, such as the topic.
There is a limitless number of topics you can cover in your blog. You can write either about some broad topics, like the ‘financial news’, or you can keep posting to your blog about some daily routine of your car. Both of the projects may be successful enought, they can become popular and get some audience. But, on the other side, the profits from each of the blogs will be different.
Choosing the topic for your blog, you should first understand, whether it’s commercial or not. The commercial topics are much higher paid, than the non-commercials do. That’s why you should pay attention to this fact, if you run your project for making money. If your blog’s main aim is different (maybe it’s just your hobby and you are writing there for pleasure), than you don’t need thinking of this.
However, you should not start a blog just because it belongs to the profitable niche. It won’t be interesting for you in the future, as well as the competinion on this market may be much higher.
At the same time, you can use some other way to monetize your blog, except of Adsense. Promoting some Amazon items, selling an access to the closed VIP-section of the blog and so on – all of them may bring some cash for you.