As we know, there are different types of keywords on the web. All of them can be divided either according to its topic or according to its length and the number of words included. This article will concern the second classification – we’ll research the length of keywords as a key factor to their level of competition and the price of a click.
So, first we’d like to say, that there are either long-tail keywords (like, for example, ‘where can I buy an ice-cream?’) or a short-tail ones (like ‘ice-cream’). It’s obvious, that the density of the first one differs from the density of the second. It is explained simply by the difference of number of people, who searched for each of the phrase. As the result, the popularity, the number of traffic and the competition in both of the niches are absolutely different.
It’s possible to say, that long-tail keywords are easier to work with, than the short-tail ones. Webmasters state, that it’s easier to optimize a webpage for some long phrases, than for some short ones. So, if you’ve just launched the website, it’s better for you to aim on the long keywords niches.
However, the competition can be also differ, if we are talking about some ‘hot’ long-tail KWs. For example, a visitor, who searches for ‘buy iphone 6s new york’ costs much more than the person, who googles ‘iphone’. The reason is in the relevance – those visitors, who search for the general form of keyword, are monetized worse than the user, who is going to do some certain action. So you should mind it if you are doing SEO for your website.