Keywords are a powerful tool, which is used by Google for different purposes at the same time. First of all, they let the search engines to define more or less relevant content and form some kind of search results page with the proper links from top to the end of a screen. The second role of keywords is played in advertising. They are also used to look for relevant ads to be shown on the pages of different websites.
Either publishers or webmasters use keywords for their purposes – to get more relevant traffic for their websites or landing pages. Each of them understands that keywords can bring them some profits if used wisely.
Whether you are a webmaster or a publisher, you should not waste an opportunity to waste your opportunity to gain more traffic and earnings as well! Use some free tools, provided by Google in order to help businesses. Adwords Keyword Planner is one of such tools.
It’s pretty easy-to-use, but, at the same time, it’s a very powerful tool, which has different functions. First of all, a keyword planner can show you the estimated amount of traffic, which can be brought to your page, if it takes the first place in SERP for some proper keywords. Than we can consider a Planner showing some estimated CPC for the given keywords. It’s a maximum cost for each visitor for a publisher and an estimated earning for one click for webmaster.
Besides, Planner can give you some ideas for other related keywords. Using them, you can create more content for your site and, as a result, to gain more traffic.