Ad placement policies in Adsense (Part 1)

As we have already mentioned in the previous articles, Adsense has its own restrictions, rules and requirements that should be followed by the publisher. In this article, we would like to point your attention to the problem of ad placement in Adsense.

Placing the ads block on your website is extremely important: it influences the click rate of your website and the earnings you get. Let’s say, if you place your ads successfully, your visitors won’t detect it, thinking that they click the menu of your website. But masking your ads and implementing them into your project’s design isn’t that easy. Several experiments should be made before you understand the way you can make your ads look organically and naturally.

Meanwhile, you can change the location of your ads as you wish, Google has some ad placement policies that you should mind. For example, there is a group of restrictions, related to avoiding accidental clicks, made by a visitor. According to them, the publisher shouldn’t encourage his website’s visitors to click ads, as well as he shouldn’t draw visitor’s unnatural attention to ads. For example, creating a flashy border for the ads block, or putting some giant arrow, pointing ad blocks, aren’t allowed.

Google prohibits putting ads under the misleading headings, which may attract the user. For example, it may be the headings, like: “More information:”, or “Helpful articles:”, etc. A person may think that she will be transferred to some informational page, but not a partner’s project. That’s why headings: “Sponsored Links” or “Advertisement” are acceptable only.

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