Avoid low-CPC keywords instead of hunting for earning more

There are special lists of the keywords with high CPC on the web. They contain keywords and phrases that can bring you several dollars per each click. Not bad, right?

But instead of dreaming about these words, maybe it’s worth analysing your website and removing the keywords that lower your CPC with $0,01-worth clicks? Let’s look at the strategy that we would like to offer to you for earning more.

1.Find out your low-revenue pages

Connecting your Google Analytics and Adsense accounts allows you to see, which pages earn less. This report can be easily exported to spreadsheets and studied in order to understand, which content brings you more and why; and which content is less profitable for us.

2.Find out high-traffic keywords

Now using Google Webmaster Tools we can see, which keywords bring us more traffic. Export them and check their actual CPC, using your Adwords account. Now you can see the comparison of all of them.

3.Testing time comes

Now you should sort all of the keywords you have, in order to see the bigger picture. The worst case for you is having the keywords with big traffic that bring you the lowest income. They should be ignored while paying attention to the most-paying KWs is needed.

Broaden your semantic core, using the received information; develop new content for your project and you’ll see the profits growth soon.

One more thing you should remember is that CPC is not a constant measure. It may be changed with time. So this test may be made each month for a higher effectivity.


How to raise your Adsense earnings after a month-long test?

Working with Google Adsense, you should understand one simple rule. Nothing can be achieved without a proper testing. Making tests allows you to see the practical results of your experimenting, learning something new and getting useful tips to increase your earnings.

In this article, we’d like to offer you a couple of tests to make, in order to earn more.

1.High-paying advertisers VS the low-paying

This test is simple. Its aim lies in finding out, which advertisers pay less and filtering them out. As a result, your ads will be shown more frequently to those, who pay more.

Just log into your Adsense account and see the financial reports. After this, use ‘Allow and block ads’ to block those, who pay less.

2.Changing your ads formats

There is a plenty of ad formats, used by Adsense. But you can never know for sure, which of them are going to earn more for you. The only thing to know this is putting different units onto your page and making a comparison.

3.Ads positioning

Another question, besides your ads format, relates to the actual position of your ad blocks. Should it be placed under the heading? Or maybe your content block should be split with another ad? Maybe adding a little 720×90 banner is possible here and there…

As it was said before, the actual experiments only may show it.

Use this for discovering, how to increase your earnings easily, with minimum efforts.


Busting 4 myths about Adsense

There are several myths and misconceptions, related to Adsense. They are spread by the bloggers and money makers, who didn’t practice well enough to realise that these myths are myths. In this article, we’d like to reveal a couple of them.

1.Having more than 3 Adsense units per page

Some people think that it’s possible to put more than three Adsense units on the single page, in order to earn more. They use an empty DoubleClick for units. It may be a working strategy for the short period of time, but not for the long run. This approach may be easily revealed by Adsense moderation and lead to your account block.

2.Adding multiple websites lowers your earnings for each of them

People say that adding multiple websites to the same Adsense account results in lowering the average RPM and the earnings for all of the projects. But that’s not true. It relates to the average data of your account only. The statistics for each of the websites still aren’t influenced.

3.Google ranks websites with Adsense higher

There is a myth, saying that the websites with Google Adsense are ranked higher, than those that don’t use this tool for monetizing. The logic is simple: Google wants to increase its own earnings.

The reality is that the fact of using Adsense doesn’t influence the site rankings.

4.Other ad networks on your page doesn’t affect Adsense

Some webmasters say that putting other ad networks to your site shouldn’t affect your Adsense earnings. Actually, it does. Your Adsense RPM will be affected with no doubt.

Change your Google Ads placement to increase your CTR

Each pay per click advertising specialist knows: changing your ads positioning influences your earnings directly. It may either increase your revenue when you chose the ‘right’ place to show your ads, or drop your earnings down if you do something wrong. In this article, we are going to show you the real example of the way it works.

1.Change ad size

Many Adsense webmasters use the custom size of the banner that is recognisable by the visitors. PPC specialists say that this strategy may be a wrong way, leading to losing money. Instead, try experimenting with the non-custom ads sizes that will fit your website design. Your task is putting it in such way that the ads will look like an element of your project (though such manipulation is a rules violation, it works at some websites well).

2.Image & Text are not always the best option.

You probably know that setting ‘Image & Text’ mode for your ads allows delivering the best ads for your visitors. But it may be the wrong decision in some particular cases. For example, the blog owners claim that for making their Adsense blocks look fine, they turn ‘Image only’ or ‘Text only’ modes, depending on the place where this block is located.

3.Change places.

The location of your ads is also highly important. For example, placing ads close to the text block may be either good or bad solution. Some people experiment with inserting Adsense code into the posts. Other put it below the header. Change your ad’s position and see the results, picking the best one.