Just like any other affiliate network, Google Adsense has its own rules and requirements for the publishers’ websites. If any of them doesn’t meet them, the program can ban the site and stop such a publisher’s activity. In order to avoid these troubles, you should follow some simple rules. Let’s discuss them here, in this article.
The first that Adsense pays attention to is the age of the websites. The programme doesn’t accept projects that are less than 6 months old. New websites can hardly get a high volume of traffic, it’s an obvious thing. So this rule allows filter them away. Only aged projects with some trust level are allowed to participate in the program.
The second requirement that is also important for Adsense is content. Google doesn’t accept sites with a single page; it also can ban projects with not enough text and data on the pages. Another important thing is the uniqueness of the content: the websites with copypasted texts aren’t allowed to participate as well.
Actually, there are many other requirements and limitations, set by Adsense. Any person who wants to work with this program and make money with her sites should follow them. In order to know all this information, some of the Google’s guidelines should be read before you apply to Adsense. There are so many restrictions on the content or rules for implementing the ads blocks, which should be followed by you! You should learn more about them before you start making money.
We have already published some materials, concerning the ways you can increase your Adsense earnings. There are so many articles, posts and forum threads on the Internet, related to this question. Hundreds of experts describe the probable ways you can multiply your clicks and grow your earnings from Adsense on your website. Let’s discuss some of them in this article as well.
Get some users with adblockers!
According to the statistics from adblocker plugin page in Google Chrome store, about 100,000,000 users in the world use special software that blocks ads on your website. It makes surfing the web more comfortable for these people, but it influences your earnings negatively because people simply don’t see your ads. The Adsense experts offer to make some effective steps in order to get this traffic and monetize it.
Use special software for detecting the users who have adblock enabled. You can deliver some message, like: “Please, turn off your adblocker for using my website” that would make these people see your ads. This trick is possible for the websites which share a really precious content: the only highly interested visitor can disable the plugin after seeing this message.
Target your content
It’s a well-known fact that only a high-quality content is interesting for the visitors. If your website is not interesting, it won’t simply bring you any click and any cent. That’s why you should use targeting – a strategy of creating a content that will engage your visitor.
There are many ways to do it. Great-looking images, catchy headings, videos, etc. All of this stuff allows you to attract your visitor and show a targeted, relevant ads to him. That’s where the profits come from.
We continue telling more about the ad placement policies in Google Adsense. In order to avoid the unnatural clicks, the program doesn’t allow stimulating the visitor to make any clicks. For example, such signs as: “Help us” or “Support our project”, placed near the block of ads, aren’t allowed.
Another restriction relates to the images on your website. It’s not allowed to create images, making a user think that the image is related to the ads offering, in order to increase the clickability of this ads. This is a rude violation of Adsense rules that may result in a ban.
When designing your website and implementing Adsense, you should also remember about some rules. The first one is that ads can’t go before the site content. Making a visitor see your ads first and then the content is a violation of the rules. In this case, users can make some unnatural clicks, which won’t be converted by the advertiser.
Google Adsense also prohibits offering any compensations for the visitor for making clicks. Rewards for ‘clicking the banner’ or any other type of activity violate Adsense rules. They result in unnatural clicks and a ban for your account.
You should also be careful with putting the ads on the specific, empty pages. For example, the ‘404 error’ page may be a good place for your ads, due to its emptiness, but Adsense won’t like it. It makes the user believe that it’s the actual content of this page, which will result in the irrelevant clicks as well.
As we have already mentioned in the previous articles, Adsense has its own restrictions, rules and requirements that should be followed by the publisher. In this article, we would like to point your attention to the problem of ad placement in Adsense.
Placing the ads block on your website is extremely important: it influences the click rate of your website and the earnings you get. Let’s say, if you place your ads successfully, your visitors won’t detect it, thinking that they click the menu of your website. But masking your ads and implementing them into your project’s design isn’t that easy. Several experiments should be made before you understand the way you can make your ads look organically and naturally.
Meanwhile, you can change the location of your ads as you wish, Google has some ad placement policies that you should mind. For example, there is a group of restrictions, related to avoiding accidental clicks, made by a visitor. According to them, the publisher shouldn’t encourage his website’s visitors to click ads, as well as he shouldn’t draw visitor’s unnatural attention to ads. For example, creating a flashy border for the ads block, or putting some giant arrow, pointing ad blocks, aren’t allowed.
Google prohibits putting ads under the misleading headings, which may attract the user. For example, it may be the headings, like: “More information:”, or “Helpful articles:”, etc. A person may think that she will be transferred to some informational page, but not a partner’s project. That’s why headings: “Sponsored Links” or “Advertisement” are acceptable only.
WordPress is the most popular blog platform in the world. It’s used by millions of people due to its flexibility, simplicity and functionality. No need to say that many blog owners ask about the possible ways of monetization for their projects, using Google Adsense. In this article, we’d like to tell more about this.
No need to know programming language
If you think that for inserting Adsense into your blog, the programming language is necessary, you are wrong. There are so many online tools for combining your project with the most popular ads network, ran by Google, that even the person without any special skills can do that.
However, the ways that you can insert ads into your blog are quite numerous. For example, you can use a special plugin, or make some changes in the settings; or you may edit your theme, inserting the shortcode, provided by Google. Everything depends on the place, where you’d like to show your ads for the visitors.
Picking the right plugin
The simplest way to insert ads into the blog is using the plugin. There are thousands of them, presented in the WordPress plugins directory. The majority of them are free; while some offer a ‘Pro’ version that has a wider functionality than the basic one. For finding the right plugin you should enter ‘adsense’ into the search bar at the plugins directory. The rating of the plugin will help you choose the best one. Sometimes it’s worth trying several products, in order to see the difference between them.