One of the greatest advantages of Google Adsense is its universal approach to advertising on the web. Though it has some strict rules and different regulations, this service also gives us some freedom, which is presented, for example, by different design of an ad unit. You have the full right of choice of how the advertisement on your website will look like and how it will be seen by the visitor.
Some experienced Adsense users state that your earnings will definitely depend on the design of your ad unit. It’s not some plain theory – this fact has been proven thousands of times. If you make your ads unit good-looking one, it will bring you a lot.
What do I mean under ‘good-looking’? It means, that the user should not know that he is clicking Adsense ad unit. This can be achieved by several strategies, but the main one is the ‘masking’.
You’ve probably already noticed such an approach on different website. It’s realized as the imitation of website menu by the proper design of an ad. For better understanding of how it works, you’d better research some ‘Adsense-optimized designs’ on Google. They can show you, what this trick means.
Remember: your main task is to make user believe that he is clicking some useful website link, but not an advertising. Your website should be relevant for this (first) and your ad unit text design must be the same, as your inner website design is.
The experienced webmasters, who work with Adsense, have a theory. They claim that you can earn money on your website only in case you understand the psychology of user, his motivation for some certain behavior. You should look at your website with a 3rt-person’s eyes in order to realize, what you are doing and why. However, such an approach can make your online-page much more profitable. Here is what it means.
First of all you should take care of the place on your website, where you’d like to paste your Adsense code on. That is the part of your page, which is most seen by a user, who comes here at first. For example, you should pay attention to the places for ad units on Google Search page. They are left top corner of subheader and a sidebar. You can use these places as well, in order to start testing the profits from your ads.
One more important factor is the format of ad. It can be whether dynamic banner or a static text – it depends on the content of your website and on its design. You can choose to show either both of ad units types, or some certain one. Such experiments can show you, which type will bring you more profits.
After you’ve launched Adsense ad on your website, you can move on and add some new ad units or change the format of installed ones. All these experiments will show you, which decision was more profitable than the others. You can use this experience for your next Adsense websites too.