Common AdSense Mistakes

Using Google AdSense is one of the most popular ways to earn money from blogging. With thousands of happy customers, AdSense has a reputation for always paying on time and with higher rates than all other networks. Because AdSense is so popular, there are many people that try taking advantage of the system. In response to this, Google AdSense has a strict approval system that must be met before being accepted. To help you get started, here are some common reasons AdSense may reject your application.

Unacceptable site content

Google takes great pride in their content it features, so they pay a lot of attention to the quality and content of your blog. You need to make sure it’s grammatically correct, unique and offers readers unique and valuable information. Poorly written content is the number one reason that applications get rejected.

Blog Design

A badly designed blog is not only a big turn off for readers, but does not meet the standards of Google AdSense. Poorly designed blogs are hard for readers to understand and unattractive to the eye.

No Privacy Policy

In order to get accepted by Google AdSense, you need to agree to their policies. One of these policies is that you must include a about us, contact us and privacy policy pages. It also gives your page a professional look that clients can trust.

Why should I invest in my earning keywords?

Working with Adsense and your websites, you should remember one ‘Golden rule’. It says that you should invest in your earning keywords, in order to multiply your revenue. Let’s look at the algorithm of this.

1.Earning keywords identifying

The aim of this step is finding out the keywords that bring you the majority of visitors. You can use Google Analytics or some external tools, like SEMrush. Just set the period of 30 days and see all the keywords that were effective for your website.

2.Find phrase match keywords for the ‘earning’ ones

Once we got the list of so-called ‘earning’ keywords, we should move further and expand this list. Getting the phrase match keywords is the best option for this. It turns the phrase, including the keywords we had earlier.

3.Evaluate phrase matched keywords

How do we evaluate the keywords we found? Look at the search volume, the CPC and the competition index. In this case, competition should be lower, while CPC and the search volume should be higher.

4.Use potentially profitable keywords only

In order to know, how profitable the keywords will be in the future, you should use Google Trends. It forecasts the estimated number of searches for the particular keyword for the next year. This is just a prediction, based on the statistics that Google has.

5.Develop a content

When you have the profitable keywords for your project, all you need is creating enough content for them. It’s like an investment, that should be made for getting the profits in future.

Avoid low-CPC keywords instead of hunting for earning more

There are special lists of the keywords with high CPC on the web. They contain keywords and phrases that can bring you several dollars per each click. Not bad, right?

But instead of dreaming about these words, maybe it’s worth analysing your website and removing the keywords that lower your CPC with $0,01-worth clicks? Let’s look at the strategy that we would like to offer to you for earning more.

1.Find out your low-revenue pages

Connecting your Google Analytics and Adsense accounts allows you to see, which pages earn less. This report can be easily exported to spreadsheets and studied in order to understand, which content brings you more and why; and which content is less profitable for us.

2.Find out high-traffic keywords

Now using Google Webmaster Tools we can see, which keywords bring us more traffic. Export them and check their actual CPC, using your Adwords account. Now you can see the comparison of all of them.

3.Testing time comes

Now you should sort all of the keywords you have, in order to see the bigger picture. The worst case for you is having the keywords with big traffic that bring you the lowest income. They should be ignored while paying attention to the most-paying KWs is needed.

Broaden your semantic core, using the received information; develop new content for your project and you’ll see the profits growth soon.

One more thing you should remember is that CPC is not a constant measure. It may be changed with time. So this test may be made each month for a higher effectivity.


How to raise your Adsense earnings after a month-long test?

Working with Google Adsense, you should understand one simple rule. Nothing can be achieved without a proper testing. Making tests allows you to see the practical results of your experimenting, learning something new and getting useful tips to increase your earnings.

In this article, we’d like to offer you a couple of tests to make, in order to earn more.

1.High-paying advertisers VS the low-paying

This test is simple. Its aim lies in finding out, which advertisers pay less and filtering them out. As a result, your ads will be shown more frequently to those, who pay more.

Just log into your Adsense account and see the financial reports. After this, use ‘Allow and block ads’ to block those, who pay less.

2.Changing your ads formats

There is a plenty of ad formats, used by Adsense. But you can never know for sure, which of them are going to earn more for you. The only thing to know this is putting different units onto your page and making a comparison.

3.Ads positioning

Another question, besides your ads format, relates to the actual position of your ad blocks. Should it be placed under the heading? Or maybe your content block should be split with another ad? Maybe adding a little 720×90 banner is possible here and there…

As it was said before, the actual experiments only may show it.

Use this for discovering, how to increase your earnings easily, with minimum efforts.


Busting 4 myths about Adsense

There are several myths and misconceptions, related to Adsense. They are spread by the bloggers and money makers, who didn’t practice well enough to realise that these myths are myths. In this article, we’d like to reveal a couple of them.

1.Having more than 3 Adsense units per page

Some people think that it’s possible to put more than three Adsense units on the single page, in order to earn more. They use an empty DoubleClick for units. It may be a working strategy for the short period of time, but not for the long run. This approach may be easily revealed by Adsense moderation and lead to your account block.

2.Adding multiple websites lowers your earnings for each of them

People say that adding multiple websites to the same Adsense account results in lowering the average RPM and the earnings for all of the projects. But that’s not true. It relates to the average data of your account only. The statistics for each of the websites still aren’t influenced.

3.Google ranks websites with Adsense higher

There is a myth, saying that the websites with Google Adsense are ranked higher, than those that don’t use this tool for monetizing. The logic is simple: Google wants to increase its own earnings.

The reality is that the fact of using Adsense doesn’t influence the site rankings.

4.Other ad networks on your page doesn’t affect Adsense

Some webmasters say that putting other ad networks to your site shouldn’t affect your Adsense earnings. Actually, it does. Your Adsense RPM will be affected with no doubt.

Change your Google Ads placement to increase your CTR

Each pay per click advertising specialist knows: changing your ads positioning influences your earnings directly. It may either increase your revenue when you chose the ‘right’ place to show your ads, or drop your earnings down if you do something wrong. In this article, we are going to show you the real example of the way it works.

1.Change ad size

Many Adsense webmasters use the custom size of the banner that is recognisable by the visitors. PPC specialists say that this strategy may be a wrong way, leading to losing money. Instead, try experimenting with the non-custom ads sizes that will fit your website design. Your task is putting it in such way that the ads will look like an element of your project (though such manipulation is a rules violation, it works at some websites well).

2.Image & Text are not always the best option.

You probably know that setting ‘Image & Text’ mode for your ads allows delivering the best ads for your visitors. But it may be the wrong decision in some particular cases. For example, the blog owners claim that for making their Adsense blocks look fine, they turn ‘Image only’ or ‘Text only’ modes, depending on the place where this block is located.

3.Change places.

The location of your ads is also highly important. For example, placing ads close to the text block may be either good or bad solution. Some people experiment with inserting Adsense code into the posts. Other put it below the header. Change your ad’s position and see the results, picking the best one.

Is your website good enough for Adsense?

Just like any other affiliate network, Google Adsense has its own rules and requirements for the publishers’ websites. If any of them doesn’t meet them, the program can ban the site and stop such a publisher’s activity. In order to avoid these troubles, you should follow some simple rules. Let’s discuss them here, in this article.

The first that Adsense pays attention to is the age of the websites. The programme doesn’t accept projects that are less than 6 months old. New websites can hardly get a high volume of traffic, it’s an obvious thing. So this rule allows filter them away. Only aged projects with some trust level are allowed to participate in the program.

The second requirement that is also important for Adsense is content. Google doesn’t accept sites with a single page; it also can ban projects with not enough text and data on the pages. Another important thing is the uniqueness of the content: the websites with copypasted texts aren’t allowed to participate as well.

Actually, there are many other requirements and limitations, set by Adsense. Any person who wants to work with this program and make money with her sites should follow them. In order to know all this information, some of the Google’s guidelines should be read before you apply to Adsense. There are so many restrictions on the content or rules for implementing the ads blocks, which should be followed by you! You should learn more about them before you start making money.

Increasing your Adsense earnings is simple

We have already published some materials, concerning the ways you can increase your Adsense earnings. There are so many articles, posts and forum threads on the Internet, related to this question. Hundreds of experts describe the probable ways you can multiply your clicks and grow your earnings from Adsense on your website. Let’s discuss some of them in this article as well.

Get some users with adblockers!

According to the statistics from adblocker plugin page in Google Chrome store, about 100,000,000 users in the world use special software that blocks ads on your website. It makes surfing the web more comfortable for these people, but it influences your earnings negatively because people simply don’t see your ads. The Adsense experts offer to make some effective steps in order to get this traffic and monetize it.

Use special software for detecting the users who have adblock enabled. You can deliver some message, like: “Please, turn off your adblocker for using my website” that would make these people see your ads. This trick is possible for the websites which share a really precious content: the only highly interested visitor can disable the plugin after seeing this message.

Target your content

It’s a well-known fact that only a high-quality content is interesting for the visitors. If your website is not interesting, it won’t simply bring you any click and any cent. That’s why you should use targeting – a strategy of creating a content that will engage your visitor.

There are many ways to do it. Great-looking images, catchy headings, videos, etc. All of this stuff allows you to attract your visitor and show a targeted, relevant ads to him. That’s where the profits come from.

Ad placement policies in Adsense (Part 2)

We continue telling more about the ad placement policies in Google Adsense. In order to avoid the unnatural clicks, the program doesn’t allow stimulating the visitor to make any clicks. For example, such signs as: “Help us” or “Support our project”, placed near the block of ads, aren’t allowed.

Another restriction relates to the images on your website. It’s not allowed to create images, making a user think that the image is related to the ads offering, in order to increase the clickability of this ads. This is a rude violation of Adsense rules that may result in a ban.

When designing your website and implementing Adsense, you should also remember about some rules. The first one is that ads can’t go before the site content. Making a visitor see your ads first and then the content is a violation of the rules. In this case, users can make some unnatural clicks, which won’t be converted by the advertiser.

Google Adsense also prohibits offering any compensations for the visitor for making clicks. Rewards for ‘clicking the banner’ or any other type of activity violate Adsense rules. They result in unnatural clicks and a ban for your account.

You should also be careful with putting the ads on the specific, empty pages. For example, the ‘404 error’ page may be a good place for your ads, due to its emptiness, but Adsense won’t like it. It makes the user believe that it’s the actual content of this page, which will result in the irrelevant clicks as well.

Ad placement policies in Adsense (Part 1)

As we have already mentioned in the previous articles, Adsense has its own restrictions, rules and requirements that should be followed by the publisher. In this article, we would like to point your attention to the problem of ad placement in Adsense.

Placing the ads block on your website is extremely important: it influences the click rate of your website and the earnings you get. Let’s say, if you place your ads successfully, your visitors won’t detect it, thinking that they click the menu of your website. But masking your ads and implementing them into your project’s design isn’t that easy. Several experiments should be made before you understand the way you can make your ads look organically and naturally.

Meanwhile, you can change the location of your ads as you wish, Google has some ad placement policies that you should mind. For example, there is a group of restrictions, related to avoiding accidental clicks, made by a visitor. According to them, the publisher shouldn’t encourage his website’s visitors to click ads, as well as he shouldn’t draw visitor’s unnatural attention to ads. For example, creating a flashy border for the ads block, or putting some giant arrow, pointing ad blocks, aren’t allowed.

Google prohibits putting ads under the misleading headings, which may attract the user. For example, it may be the headings, like: “More information:”, or “Helpful articles:”, etc. A person may think that she will be transferred to some informational page, but not a partner’s project. That’s why headings: “Sponsored Links” or “Advertisement” are acceptable only.